SITUATION Bloombox Club offer a monthly plant subscription service alongside an online single houseplant store. The brief was to focus on driving new plant subscribers at an effective CPA, whilst also driving sales in the online ecommerce store with a positive ROAS. This was to compliment their existing Facebook activity which was driving large amounts of traffic at a CPA that needed to be improved. SOLUTION Bloombox Club worked with Planit to launch a new paid media campaign across 5 channels; Google Ads Paid Search, Bing Ads Paid Search, Google Shopping, Native & Affiliate Marketing. We created bespoke user journeys for each channel to drive potential customers to the most relevant areas of the site, optimising towards the best performing audience segments. IMPACT
Doubled average monthly revenue within 6 months at an effective ROAS.
Drove a significant volume of monthly subscribers with strong LTV.
Doubled the per-session-value of Paid Search traffic.
“Their meticulous approach has always made us feel at ease. They get under the skin of the products and become a true part of the team." Lana Novak, Co-founder & Head of Marketing
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