PLANIT BLOG

6 Ways Of Engaging Content Publishers

In today's fast-paced digital landscape, the methods for buying advertising inventory and collaborating with digital content publishers...

How To Develop New School Affiliate Marketing Campaigns

Affiliate marketing isn’t just about tracking clicks and conversions anymore. To really make the most of these partnerships, brands need...

What Storytelling Can Teach Us About Full-Funnel Marketing

Every great story follows a consistent structure of a beginning, middle, and end. What’s your favourite film? Now imagine if you only...

Beyond Google and Meta: Diversifying Your Paid Media Advertising Strategy

Brands often come to us who are heavily reliant on Google and Meta but are hesitant to test beyond. They often say things like ‘we tried...

How Do These 7 Paid Media Channels Stack Up Against The Big 2?

As a business or marketing expert, you're likely familiar with the powerhouses of digital advertising: Meta and Google. But what happens...

Unlocking Meta in 2023: 5 Tips from our latest training day at Meta's London HQ

As technology advances, the marketing and advertising world is constantly evolving. To stay on top of the game, Planit’s paid media team...

Digital Marketing Advice for SMEs: Key Takeaways from Steve's Vodafone #businessconnected Webinar

Planit’s CEO & Founder, Steve Cox, recently shared his insights on SME digital marketing on Vodafone Business's #businessconnected...

AI, the New Superpower for Paid Media Managers

Let's talk about how AI is revolutionizing the world of paid media marketing, and how paid media managers can use this technology to...

Expanding Your Audience: How Content Amplification and Native Advertising Can Help

When it comes to digital marketing, amplifying your content is a powerful way to boost visibility, reach and engagement with your target...

Picking the Right Squad: How to Choose the Perfect Digital Marketing Agency for Your Business

When it comes to selecting a digital marketing agency, you want to make sure you're teaming up with the right squad. After all, they'll...

Retainer vs Commission: Choosing the Right Agency Pricing Model for Your Business

When it comes to digital marketing, there are many options for businesses to choose from, but two of the most popular are retainers and...

Growth tips for Scale-ups: Founders Q&A with PMA winners, Planit

Planit are privileged to have worked with some great clients, such as Universal NBC, Tesco, The Times, Gett, Ladbrokes and Domestic &...

Is Social Media important to your business objectives?

A question I have been asked for the past 5 years from my clients and all potential clients is “Is Social Media important to my business...