Planit apply a combination of media buying
and data management skills to deliver high-volume, fully compliant lead generation campaigns in a range of market sectors.
Our services range from providing a new channel
to an existing campaign. We also provide a fully outsourced solution covering strategy, creative assets, media planning and buying,
data management, reporting and analysis.
Grove Pensions solutions GeoLotto Ladbrokes Toluna Nectar
Fully outsourced DM solution. From initial market sizing
analysis and targeting to list purchase, creative services,
processing, fulfilment and results.
Typically our DM solutions support the performance marketing
initiatives. Many digital advertisers overlook the power of a follow-up by letter. This is extremely effective where lead prices
are high or an older demographic is targeted.
Grove pension solutions The Times The Guardian
All our processes are approved by our retained compliance consultancy. This enables us to provide guidance on current marketing legislation.
Our clients are experts in their field and rely on Planit to provide advice on best practice.
As well as providing advice on the campaigns we run, we can assist with internal workflows, such as ensuring on-site opt-in statements are fit for purpose.
Acquisition email marketing
Integrated with over 75 ICO registered email list owners that
will run acquisition campaigns on the following metrics: Cost per sale, cost per lead, cost per registration, cost per download.
These pricing metrics are collectively referred to as CPA.
Planit have the processes in place to provide high volumes
of customers through this channel while maintaining
a tight grip on quality and compliance.
Ladbrokes Audible The Times Sun+ Glasses Direct Laithwaites
Affiliate campaign management
Fully outsourced affiliate management service. We run a number of different models to accommodate the needs of our clients.
We can either provide a fully serviced solution, using the Planit network and tracking, or we can take over the management of your existing network business,
providing the focus and resource to significantly increase the volume of sales through this channel.
Wedo Which? Grove Wedo Mattresses The book of everyone
Our only CPM service! – We can run SMS campaigns
to opted-in lists provided by ICO registered data providers.
A highly effective channel for reaching high volumes
of your target audience around timed events, such as sports matches, or seasonal events.