Lead Generation

Planit apply a combination of media buying and data management skills to deliver high-volume, fully compliant lead generation campaigns in a range of market sectors.

Our services range from providing a new channel to an existing campaign. We also provide a fully outsourced solution covering strategy, creative assets, media planning and buying, data management, reporting and analysis.

Grove Pensions solutions

DM services

Fully outsourced DM solution. From initial market sizing analysis and targeting to list purchase, creative services, processing, fulfilment and results.

Typically our DM solutions support the performance marketing initiatives. Many digital advertisers overlook the power of a follow-up by letter. This is extremely effective where lead prices are high or an older demographic is targeted.

Grove pension solutions
The Times
The Guardian


All our processes are approved by our retained compliance consultancy. This enables us to provide guidance on current marketing legislation. Our clients are experts in their field and rely on Planit to provide advice on best practice.

As well as providing advice on the campaigns we run, we can assist with internal workflows, such as ensuring on-site opt-in statements are fit for purpose.

All brands

Acquisition email marketing

Integrated with over 75 ICO registered email list owners that will run acquisition campaigns on the following metrics: Cost per sale, cost per lead, cost per registration, cost per download. These pricing metrics are collectively referred to as CPA.

Planit have the processes in place to provide high volumes of customers through this channel while maintaining a tight grip on quality and compliance.

The Times
Glasses Direct

Affiliate campaign management

Fully outsourced affiliate management service. We run a number of different models to accommodate the needs of our clients.

We can either provide a fully serviced solution, using the Planit network and tracking, or we can take over the management of your existing network business, providing the focus and resource to significantly increase the volume of sales through this channel.

Wedo Mattresses
The book of everyone


Our only CPM service! – We can run SMS campaigns to opted-in lists provided by ICO registered data providers.

A highly effective channel for reaching high volumes of your target audience around timed events, such as sports matches, or seasonal events.

Ladbrokes Bingo, Casino and Sportsbook