Case Study 8 - Towergate Insurance

Affiliate Campaign Setups

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The Brief

Migrate 3 high revenue products (Landlord, Tradesman & Insurance4carhire) to a new  affiliate network. Migrate all existing publishers to the new network, ensuring all links and creative are updated. Optimise publishers already driving traffic – ensure sales do not drop during the switch. Identify and recruit new publishers to run the campaigns and increase sales volumes

The Campaign

Contacted all publishers already running periodically to encourage them to push the campaign and switch their links. Identified optimal competitive cashback rates. Liaised closely with the network client support to ensure links were easily switched. Identified sites with relevant content and contacted them directly to run the campaign.

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The Results

  • Seamless switch-over with over 90% of old affiliates switching links that week
  • Setup over 200 publishers on the campaigns within 2 weeks and audited all the creative and messaging
  • Achieved same sales results as the previous year during the switch-over month
  • Increased share of content driven affiliates by 15% & overall affiliate revenue by 25%
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Case Study 8 - Towergate Insurance