Case Study 7 - Sun+
New Subscriber Acquisition
Short term business requirement to deliver 14,000 new sign ups with a 5 week period. PPC, display and incentivised affiliate channels already generating steady but low volumes of sales.
Set up incentivised campaign rewarding users with an Argos voucher as part of a £1 for one month trial. Identified 2 main segments - Bingo & Gossip and Sports. Set up 2 offers for promotion via email, blogs & display.
- Agreed tests with over 75 media owners on a cost per sale basis
- Hit the target volume of sales within the agreed time period
- Optimised the list reducing the volume of suppliers, rate and offer selection to provide an ongoing sales channel