Case Study 7 - Sun+

New Subscriber Acquisition


The Brief

Short term business requirement to deliver 14,000 new sign ups with a 5 week period. PPC, display and incentivised affiliate channels already generating steady but low volumes of sales.

The Campaign

Set up incentivised campaign rewarding users with an Argos voucher as part of a £1 for one month trial. Identified 2 main segments - Bingo & Gossip and Sports. Set up 2 offers for promotion via email, blogs & display.

 sunemailsundisplaysunlanding

The Results

  • Agreed tests with over 75 media owners on a cost per sale basis
  • Hit the target volume of sales within the agreed time period
  • Optimised the list reducing the volume of suppliers, rate and offer selection to provide an ongoing sales channel 
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Case Study 7 - Sun+