Case Study 6 - Easyjet & Nectar
Cost Per Registration
Provide a volume boost to a new joint venture between Easyjet and Nectar. Hit a specified volume of registrations within a 6 week period.
Targeted bloggers, e-mailers and newsletter owners with high volumes of travel audience data and traffic. Pay on the agreed cost per registration fee.
- Set the campaign up with 25 performance media partners
- Achieved the volume target within a 3 week period
- Achieved the secondary KPIs set by the client for onward behaviour