Case Study 6 - Easyjet & Nectar

Cost Per Registration

The Brief

Provide a volume boost to a new joint venture between Easyjet and Nectar. Hit a specified volume of registrations within a 6 week period.

The Campaign

Targeted bloggers, e-mailers and newsletter owners with high volumes of travel audience data and traffic. Pay on the agreed cost per registration fee.


The Results

  • Set the campaign up with 25 performance media partners
  • Achieved the volume target within a 3 week period
  • Achieved the secondary KPIs set by the client for onward behaviour
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Case Study 6 - Easyjet & Nectar