Case Study 3 - Ladbrokes

Lead Generation Solution

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The Brief

Create a user journey deliver  high-volumes of depositors who are new to Sportsbook. Grow the opted-in prospect database whilst ensuring spend meets the CPA and delivers positive ROI.

The Campaign

Built a short form sign-up offering a £50 free bet code in exchange for marketing permissions, sports preference & favourite team. Traffic driven using email & display on a cost per lead payment. Remarketed with relevant content using email.

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The Results

  • Tested with over 75 list owners, blogs and display partners
  • Generating high volumes of depositing players every month
  • Optimised the campaign to meet CPA targets
  • Achieving positive ROI within month one
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Case Study 3 - Ladbrokes