Case Study 3 - Ladbrokes
Lead Generation Solution
Create a user journey deliver high-volumes of depositors who are new to Sportsbook. Grow the opted-in prospect database whilst ensuring spend meets the CPA and delivers positive ROI.
Built a short form sign-up offering a £50 free bet code in exchange for marketing permissions, sports preference & favourite team. Traffic driven using email & display on a cost per lead payment. Remarketed with relevant content using email.
- Tested with over 75 list owners, blogs and display partners
- Generating high volumes of depositing players every month
- Optimised the campaign to meet CPA targets
- Achieving positive ROI within month one