Case Study 2 - Grove Financial

Cost Per Lead Campaign

grove logo
The Brief

Increase the volume of leads and develop real time conversion paths per channel. Grove provide pension release to users aged 55-64 & their main channels were PPC & SEO. 

The Campaign

Tested a range of new channels – Email, PPC, Programmatic, Facebook, Co-registration, Tele-survey & Direct mail at a varied CPL. Developed new user journeys for each channel – SMS, Email, Outbound & DM

grove emailgrove mobilegrove ppcgrove socla
Leads generated and integrated into the sales funnel, processed and de-duplicated in real time by Planit Lead Management Platform.

grove leads process

The Results

  • Increased lead volume x 15
  • Generated a fully opted in database of 750,000 users
  • Increased new business  x 5
  • Reduced the cost per acquisition by 20%


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Case Study 2 - Grove Financial