Case Study 2 - Grove Financial
Cost Per Lead Campaign
Increase the volume of leads and develop real time conversion paths per channel. Grove provide pension release to users aged 55-64 & their main channels were PPC & SEO.
Tested a range of new channels – Email, PPC, Programmatic, Facebook, Co-registration, Tele-survey & Direct mail at a varied CPL. Developed new user journeys for each channel – SMS, Email, Outbound & DM
Leads generated and integrated into the sales funnel, processed and de-duplicated in real time by Planit Lead Management Platform.
- Increased lead volume x 15
- Generated a fully opted in database of 750,000 users
- Increased new business x 5
- Reduced the cost per acquisition by 20%