Case Study 1 - Sky
"The Great Sky Giveaway" - 1st Party Opt-in
Create a campaign to increase the opted in prospect database capturing marketing permissions for email, postal and telephone marketing. Capture the current providers of broadband & multi- channel TV. Segment the user journey based on status – e.g. Prospect v Existing
The Great Sky Giveaway – offer users entry into a prize draw the chance to win an apple watch. The condition of entry was completion of the questionnaire & agreeing to receive marketing communications. The leads were segmented and each user would personalised email based on preference and customer status.
- Generated volume of opt-ins within 3 weeks
- Exceeded the target percentage of prospects v existing
- Exceeded open & click targets to welcome email