An award-winning performance marketing agency, specialising in new customer acquisition across affiliate, paid search, paid social, native, display and in-app channels.

Established in 2011, Planit delivers high volumes of new users across multiple territories with a clear focus on Cost-per-Acquisition (CPA) and Lifetime Value.

Our Services

All of our services are focused on providing our advertisers with new sources of profitable customers, typically working to Volume & ROI targets with fees on a Cost per click, Cost per lead, and Cost Per Acquisition (fixed fee OR share of revenue).
Performance Media
Planning & execution of biddable channels, paid search, paid social, programmatic and native advertising.
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Affiliate Marketing
Combined agency & network solution providing access to over 200k affiliates, covering strategy, set up, affiliate recruitment and optimisation, all with high levels of account management.
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Content Creation
Bespoke user journey & content creation services to maximise Lead Generation volumes with emerging channels such as Facebook & Native.
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About us

We are a highly specialised customer acquisition agency that value every advertiser we work with.  

We define success is delivering on each target & KPI that we are set. We don’t get every campaign right, however we commit to all aspects of the campaign, and allocating the  budget as if it’s our own.

Part of this approach is to track beyond the initial cost per sale to understand your return on investment, we spend time understanding your key metrics and put in place tracking, measurements and buying controls that ensure evert decision we make is made with your success in mind.

Our Process

1. Listen & Understand
Objectives, KPI’s, current activity & any restrictions
2. Proposal
Plan of key opportunities, pricing, creative, budgets & test recommendations
3. Agree opportunity
Agree channels, campaign & test budget
4. Set up for success
Agree measurement criteria, controls, KPI’s & reporting frequency
5. Real time optimisation
Analysis, feedback & amends  to reduce CPA’s during test
6. ROI feedback
Receive feedback on ROI to identify profitable channels & segments
7. Review & report
Receive & collate feedback from advertiser, suppliers & all Planit teams
8. Forecast opportunity
Provide rollout forecast, ongoing budgets allocated monthly

Join the team

If you would like to apply to any of these roles please send your CV to
Client Services Account Manager
Client Services Account Executive
Affiliate  Account Manager

News & Articles

Is Social Media important to your business objectives?
A question I have been asked for the past five years from my clients and all potential clients.
Instagram Shopping Ads
Instagram has now launched shopping ads to its platform. This allows advertisers to directly advertise its products to the consumers feed.
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Contact us

Whether you are looking to launch something new, want to add to your mix of channels or would like to review your current performance activity then, please provide your details and we will get back to you via email to fix up a time for a call.

Find us

3-7 Herbal Hill
London EC1R 5EJ
0207 775 5799